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GM Daewoo President and CEO Mike Arcamone said, "With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea. I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

Interior wise, the LaCrosse is spacious, comfortable and very luxurious. There are chrome details which are accented by majestic dark wood. Seating is comfortable and plus and there is tons of leg room for the passengers in the back. There is also standard ambient blue lighting available which gives the cabin a soothing touch. A new innovative feature that the LaCrosse boasts is an optional display which pops up and displays data and information on the windshield and allows the driver stay focused on the road ahead. Another very nice feature is the temperature controlled steering wheel which means that you can heat it up during those cold mornings. There is also a sunshade available which helps keep the vehicle cool when it's hot. There are loads of extras available such as an advanced navigation system, Bluetooth capability and compatibility with USB devices.