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Over the years, car brands become known for certain traits. Volvos have a reputation for safety, BMWs and Mercedes are refined, while Ford has always had powerful trucks and muscle cars. Yet as the auto industry changes, brands are looking to shake up consumer's perceptions as well.

With a base price of $25,695 for the Azera, the sedan is priced thousands of dollars less than competing models, proving once again that price and value go hand in hand with every upscale Hyundai model.