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With major motorcycle markets such as the US suffering significant declines in sales in 2009, manufacturers will be looking to the post recession era with an eagerness to push boundaries while all parts of the industry, from accessories to bike insurance, will want to appeal to new potential customers. BMW will arguably be in a fantastic position to make the most of any positive trends in the industry, especially after acknowledging the manufacturer's comparably good performance (dropping only 22 percent, when the entire market fell by 41 percent) in the US over the last year.

The hotly anticipated S1000RR looks set to push boundaries and to really adopt the position of market front runner. Since its launch in 2008, 1,000 production models were made in the following year with the bike being taken to impressive success in the Superbike World Championship by Troy Corser in the Czech Republic and Ruben Xaus in Italy respectively.

2010, however, sees the first of the S1000RR to hit the dealerships - a development in the company that even the project leader, Stefan Zeit, hadn't anticipated when he suggested a BMW sport bike when he first took up the job and was subsequently assured that BMW would never produce one. The fact that the model looks to be the most powerful 1000cc bike on the market has got more than a few heads turned - and a few deposits already laid down too.