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Main car manufacturers in the world are becoming more and more interested in the Taxi, Chauffeur and private hire market and recognise the potential this market has in promoting the cars of the future since a chauffeur driven car or an executive car service driver is likely to spend 70% or more of its lifetime on the roads of cities like London as opposed to the private car that may only spend 10% doing the same.

The British sports and performance car manufacturer may have been the biggest surprise at the Paris Motor Show this year. Following in the footsteps of other sports car and executive car manufacturers such as Porsche, Aston Martin and Maserati we now find another potential London chauffeur driven car in the shape of the Lotus Eterne. What remains to be seen is what price it will be retailed at and if the figures add up to be worth it put on the roads of the UK as a chauffeur hire car.